The Four Pillars of Success of Angry Birds

Nick Dorra - Rovio

Dorra gets through his first slides quite quickly, and not before long, you encounter Rovio’s motto: “We build business with fans, not features”. Of a company like theirs, it is to be expected. Angry Birds’ figures include 263 million active users per month and 1.7 billion total game downloads. It is a battleship that seems unsinkable. Yet to make it work, you have to top up with fresh fuel every day.

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